Custom gift card packaging

Our standard minimum is 100 packaging units. This threshold reflects the die-cutting tooling and setup costs involved in custom packaging — below that quantity, the per-unit cost rises steeply and the project rarely makes economic sense. For brands running recurring campaigns, it is also possible to plan multiple runs over the year from the same tooling, which smooths the cost on subsequent re-orders.

Yes, and we recommend it. Running the cards and the packaging as a single project lets us align colour references between the PVC print and the paper print, synchronise production schedules and deliver everything in one consolidated dispatch. It also lets us pre-pair cards inside their packaging when the retail kit requires it, which saves handling time in your warehouse.

The die-cut sleeve is still the dominant format on European checkout counters and peg displays: it is compact, cost-efficient at scale, shows the card face through a window and protects the magnetic stripe or barcode during handling. Folded holders are used when the brand wants to add a message or activation instructions. Rigid presentation boxes are reserved for premium and luxury positioning where the unboxing experience matters.

Three mechanisms are common: precision die-cut slits that grip two corners of the card, a small removable adhesive spot that fixes the card to the paper and lifts off cleanly, or an inner pocket in folded holders. The choice depends on the packaging format, how the card will be scanned at the till and whether the customer is expected to remove the card at home or immediately at purchase.

Yes. All three finishes are routinely applied to gift card packaging. Hot foil stamping is used on brand marks, seasonal motifs and luxury logotypes; embossing and debossing add a tactile relief that reinforces premium positioning; spot UV creates a selective gloss contrast against matte or soft-touch backgrounds. These finishes can be combined, within reason, and we confirm the print order on the proof.

Sleeves and hanger backers typically run on coated stock between 300 and 350 gsm — rigid enough to hold the card securely and stand up on a display. Folded holders work from 250 gsm upwards, depending on the fold count and whether the paper carries embellishments. Presentation boxes are built from heavier greyboard-backed wrapping paper around a rigid chipboard core. We recommend a weight as part of the quote based on format and handling.

Yes. All formats support full-colour print on both sides as standard. The outer face typically carries the hero visual, logo and finish treatments; the inner face often holds terms and conditions, activation instructions, validity information or a personalised message zone. Paper thickness and opacity are selected to avoid any show-through between the two faces.

Base production runs 6 to 10 working days from proof approval — die-cutting tooling, folding and finishing add process steps. Express subject to feasibility — mention your deadline in the quote request and we confirm upfront. Delivery covers Europe and the UK with tracked shipping, and international dispatch is arranged on request.

Yes. Two design routes alongside print-ready file orders. Template adaptation — share your gift card design and brand guidelines, and we adapt one of our existing packaging templates (sleeve, folder, hanger, presentation box) to match the card and brand. Full custom packaging design — our designers create the packaging from scratch including die-cut window, fold lines and finish placement, coordinated with the card artwork. Both routes are priced alongside the print order so cards and packaging arrive matched.